So I am excited for you. Your here learning more about presenting your business online.

   First: It is a great suggestion to get a good hold on what you want to accomplish.
And yes we all looking to be millionaires with plenty of play time!
So in case you haven't gotten out your pen and paper and jotted that down,
That may be a great place to start.
So we may have your long-term goal or an end result in mind. Jot that down please. A good time you feel that should take place. No need to get overly serious just when you feel it needs accomplished.
Now list out goals for your online social media.

Examples:
These can be as simple as I want somebody to not get lost trying to find the business.
I want Alexa to list me as a local "Tupperware" salesman.
I simply want people to understand we are closed on Mondays.
I want brand new clients I never would have found otherwise.
I want my Frequently asked questions highlighted and easily found!
I want to sell a product online mostly automated and not hear from customers unless there is a problem.

Just pick one short -term goal and a long term for now.

You may accomplish a lot of your income from your brick and mortar  location. All the while using your website and social-media to engage customers and smooth communications.