Whether your advertising is covering all of your products or simply highlighting what is in demand.

Having successful inquiries is what is desired.

Having a manager and several employees staring at the clock because they wrapped up all the customers hours ago,

Returning calls to people asking for items that you don't sell.

This can end in a sit down with upper management while blankly staring at each other.

  We are designing a different result for you. Imagine the store door opening to find upper management

walking in with big cheesy grins, Because you asked to call them back soon,  They find a store full of customers moving through smoothly. They are there to confirm and congratulate you on a job well done. You did it, You busted sales records with pleasant reviews yet a third month in a row. They brought a vendor to install a new machine to satisfy custom inhouse product sales. your custom crew can now relax a little and still break new sales records.

  You might say "Wait how did that happen". It is possible,

Part of the magic is receiving inquiries.

1. Your  focus Is having the phone to capture calls that might fall through the cracks.,

Be sure your system can delicately handle multiple calls and collect messages that work.

Clear instructions without background confusion and static from speaker-phones is your starting point.

Once you have completed that, Answer any common concerns in your message ask for contact data, have them repeat any numbers or commonly misunderstood info, Design a short message. The caller should understand who they called what info to leave and when to expect a response. A company having a phone system that shuts off at closing time leaves a gap in the next day. Unless you have a star sales team in the morning checking caller I.D. and contacting the missed calls. You can have small or huge disconnects in sales and customer relations. 2. Having your company info online and easy to find helps reduce confusion. By having the proper product and service information readily available your potential client has enough information to do the rest.

Often missed is the testing of the system. Any automation requires testing.  It is the same concept as proof reading. The error is there it just wasn't obvious or got lost in the shuffle. Remember back in the day. Hey go ahead and leave a beep. And you had to shorten your message a bit or adjust the recording.