Stay cool and Warm Up Your Social Media: Summer Activities to Liven Up Your Feed

Summer is here, which means sunshine, vacations, and a wealth of opportunities to create engaging content that will boost your social media presence. As the days get longer and people spend more time outdoors, capture the spirit of the season and connect with your audience in fresh and exciting ways.

Here are some summer activity ideas to liven up your social media and keep your followers engaged:

1. Embrace the Outdoor Aesthetic:

Landscape Photography & Videography: Showcase the beauty of summer through stunning visuals. Capture vibrant sunsets, lush greenery, sparkling beaches, and captivating landscapes. Use high-quality photos and videos to create visually appealing posts.
Outdoor Activities: Document your adventures! Whether it's hiking, biking, kayaking, camping, or simply enjoying a picnic in the park, share your experiences through photos, videos, and stories. Use relevant hashtags like #SummerAdventures, #OutdoorLife, and #NaturePhotography to reach a wider audience.
Before & After Beach/Pool Cleanups: Encourage environmental awareness by showcasing efforts to keep beaches and pools clean. This demonstrates social responsibility and can inspire your followers to do the same.

2. Get Creative with Season-Specific Content:

Summer-Themed Challenges: Create fun and engaging challenges related to summer activities. Examples include a "Best Summer Recipe" challenge, a "Best Summer Travel Photo" contest, or a "DIY Summer Project" showcase. Encourage participation by offering prizes and featuring user-generated content.
"Ask Me Anything" (AMA) Sessions: Take advantage of the seasonal spirit. Host an AMA session about your favorite summer activities, travel tips, or summer-related expertise. This provides an opportunity for direct interaction and builds trust with your audience.
Summer Recipe Inspiration: Share delicious and refreshing summer recipes. Think grilled dishes, salads, smoothie recipes, and iced beverages. Use visually appealing photos and videos to showcase the dishes and make them tempting for your followers.
Summer Product Roundups/Reviews: If your brand offers products or services relevant to summer, create curated roundups and reviews. Highlight the benefits of your products for summer activities or travel.

3. Leverage Trending Summer Events:

Highlight Local Festivals and Events: Promote local summer festivals, concerts, and events. Share photos and videos from these events, highlighting the atmosphere and activities. This helps support local communities and positions you as a resource for your followers.
July 4th Celebrations: Capture the patriotic spirit by sharing festive content related to Independence Day (or relevant national holidays in your region). This could include photos of fireworks displays, patriotic-themed decorations, or simple messages of celebration.
Back-to-School Content (Late Summer): As summer winds down, start creating content related to back-to-school. Share tips for organizing school supplies, healthy lunch ideas, or styling tips for the new school year.

4. Behind-the-Scenes Summer Fun:

Employee Summer Activities: Showcase your company culture by sharing photos and videos of your team enjoying summer activities. This humanizes your brand and helps your followers connect with you on a personal level.
"A Day in the Life" Summer Edition: Offer a glimpse into a typical summer day for your brand. Show how your products or services are used during the summer season and how your team is working to meet customer needs.

5. Interactive & Engaging Summer Content:

Polls & Quizzes: Use polls and quizzes to engage your audience with summer-themed questions. Examples include “What’s Your Favorite Summer Drink?” or “Which Summer Destination Are You Dreaming Of?”
Summer-Themed Story Templates: Utilize the story features on platforms like Instagram and Facebook to create engaging templates. This can include fill-in-the-blank templates, "This or That" choices, or interactive polls.

Key Considerations for Summer Social Media:

Visual Appeal: Invest in high-quality photography and videography. Summer is a visually vibrant season, so your content should reflect that.
Authenticity: Be genuine and relatable in your content. Share your own experiences and let your personality shine through.

Get that photo of you at the corn maze, or a picture of the family with the Team mascot.

Engagement: Encourage interaction by asking questions, running contests, and responding to comments.
Relevance: Ensure your content is relevant to your audience and aligns with your brand's values.
Use Relevant Hashtags: Research popular summer-related hashtags to increase the visibility of your posts.

By embracing the spirit of summer and implementing these ideas, you can create engaging and impactful social media content that will resonate with your audience, boost your brand awareness, and leave a lasting impression long after the summer sun has set. So, grab your camera, soak up the sunshine, and get creative!